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SOS Odeurs devient Purodora Lab - Purodora Lab

SOS Odeurs is now Purodora Lab

SOS Odeurs proudly unveils its new identity as Purodora Lab, marking a significant milestone for the Sherbrooke-based company. The new name reflects the advanced technology behind its odor neutralizers, which have been reformulated to be even more eco-friendly, and aligns with its plans to expand into international markets.

For Josée Samson, president of Purodora Lab, who took the helm of the family business in 2014, this transformation represents a "natural evolution in every sense." She explains:
"We’ve removed all dyes from our products as part of our commitment to offering eco-certified, environmentally responsible odor neutralizers. Additionally, we’re gearing up to enter markets outside Quebec in the coming years, which necessitated a name that is more evocative and easier to pronounce in other languages."

The rebranding coincides with the recent involvement of Josée's children, David and Andréa, as shareholders in the company. "Their energy and ambition bring renewed momentum," notes Samson, adding that construction of a new factory in Sherbrooke is underway.
"It’s both exciting and energizing to begin this new chapter with them, while staying true to the mission we’ve upheld for 35 years: creating environments free of unpleasant odors and full of well-being."

New, Greener Products

Purodora Lab is also introducing an enhanced product lineup reflecting its new brand identity. All its products are now categorized into four distinct lines: Home, Pet, Personal Care, and Professional (Wholesale). New additions include hand soaps, laundry detergent, and spray mists designed to eliminate odors on pet fur.

Like all Purodora Lab products, these innovations leverage the company’s cutting-edge molecular technology to completely eliminate unpleasant odors at the source rather than merely masking them.

Purodora Lab’s products are available at over 1,500 retailers across Canada and through the company’s optimized online store.

Commitment to Safety and Sustainability

Developed with care for families, pets, and the planet, all Purodora Lab products are certified biodegradable within 28 days under the OECD 301D standard. Their odor-neutralizing products are free of silicones, phthalates, parabens, and sodium laureth sulfate (SLS and SLES), and they are never tested on animals. Additionally, all pet and personal care products are dermatologist-tested and certified non-irritating.

Purodora Lab prioritizes safety and quality. Its products are formulated and rigorously tested by experienced chemists to meet the highest industry standards. Every production batch undergoes stringent quality control to ensure consistency and effectiveness.

With a commitment to equity, diversity, and inclusion already embedded in its operations, Purodora Lab is pursuing B Corp certification, which recognizes a company’s social and environmental performance.

Major Expansion Ahead

To support its growth trajectory, Purodora Lab will move into a new, custom-built facility next year designed for R&D and production. This $4M+ expansion will triple the company’s space and accommodate an additional production line. The move is expected to create 7–10 new jobs. The new facility will be located on Joseph-Louis-Mathieu Street in Sherbrooke’s Regional Industrial Park.

Purodora Lab’s expansion is supported by Sherbrooke Innopole, which assisted with site selection in collaboration with the City of Sherbrooke.

"We are incredibly proud of the growth Purodora Lab has achieved. It exemplifies a family business that has successfully reinvented itself over the years, with sustainability and innovation at its core. Its mission reflects a genuine desire to leave a positive, inspiring impact on its partners, suppliers, and customers," says Myriam Bélisle, Director of Business Services for the Clean Technologies Key Sector at Sherbrooke Innopole.

Sherbrooke Innopole, which focuses on industrial and technological sectors, is primarily funded by the City of Sherbrooke through the Bureau of Economic Development Coordination.

About Purodora Lab

Purodora Lab is a Canadian company dedicated to fostering healthy living environments by developing and manufacturing innovative products that use science to neutralize unwanted odors, all while adhering to sustainable development principles.

Purodora Lab offers a wide range of odor-neutralizing products designed for home, pet, personal, and professional use. Leveraging its recognized molecular technology, Purodora Lab’s products effectively, safely, and simply eliminate odors at their source.

Driven by a continuous desire for innovation and over 35 years of expertise, Purodora Lab enhances the olfactory environment of families and pet lovers around the globe.

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